ETAS GmbH Privacy Policy - Highlights

If you are a consumer in Canada, this Privacy Policy explains how ETAS GmbH “ETAS” or “We” collects, uses, processes, discloses, and retains your personal information, personal data, and personally identifiable information when you visit our websites, mobile applications, and any other applications, products, or services (collectively, the “Services”) that display this Privacy Policy.

By accessing and/or using the Website or the Services, you consent to the uses and disclosure of your personal information in accordance with this Privacy Policy.

ETAS acts as a controller of your personal information. We determine how and why personal information can be used and provides the specific Service.

Any comments, complaints, or questions regarding the processing of your personal information may be emailed to privacy.policy@us.bosch.com or mailed to the Privacy Policy Administrator 38000 Hills Tech Drive, Farmington Hills, Michigan 48331.

You can obtain more information about how we collect, use, disclose and safeguard your personal information by reviewing our full Privacy Policy below.

Personal Information Purpose(s), Collection and Third-Party Communication(s)
Sensitive Personal Information
Consent
Retention of Personal Information
Storage of Personal Information
Use of Cookies, Analytics, and other similar technologies
Security
International Data Transfer
International Transfer within Bosch
Your Rights
How to Exercise Your Rights
Changes to Privacy Policy

ETAS Privacy Policy

Introduction

ETAS thanks you for your interest in our company, products, and/or services. We are dedicated to protecting your personal information and putting you in control of how we collect and process your personal information.

Scope

This Privacy Policy covers our processing of personal information, personally identifiable information, and personal data (for simplicity, referred to as personal information), as required by Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and any applicable substantially similar provincial legislation.

Personal Information Purpose(s), Collection, and Third-Party Communication(s)

ETAS collects the personal information described below. If any additional personal information is collected by ETAS, we will provide any required notice(s), and where applicable, obtain any required consent(s), in accordance with applicable laws.

Information You Create or Directly Provide to Us

Profile Information: We collect personal information when you create, access, or maintain an account. The personal information collected includes your name, email address, phone number, and mailing address. Personal information collected from you is used for the purposes of registration, marketing, customer support, fulfilling or meeting the reason you provided the information and customer support. We communicate this personal information with the following third parties: hosting providers, marketing providers, etc.
Communication and Customer Support: We collect personal information when you request information from us, contact our customer service, or sign up for email newsletters or marketing communications. This may also include when you interact with our chat feature. The personal information collected includes your name, email address, phone number, and mailing address. Personal information collected from you is used for the purposes of registration, marketing, customer support, fulfilling or meeting the reason you provided the information and customer support, dispute resolution. We communicate this personal information with the following third parties: hosting providers and marketing providers.

Information We Collect Indirectly as You Use Our Services

Device and Network Information: When accessing our Services, we collect personal information about your device. The personal information collected includes device’s hardware model, browser type, IP address, operating system version, language settings, unique device identifiers, advertising identifiers, serial numbers, device motion data, screen resolution, usage and traffic data, how your device interacts with the services, network information, and mobile network data. Personal information collected from you is used for the purposes of technical administration of ETAS and ETAS affiliate websites, mobile applications and/or services and maintaining the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business. We communicate this personal information with the following third parties: hosting providers and marketing providers.
Usage Information: We collect personal information about your activity on our website through log files, cookies, pixels, and other tracking technologies. The personal information collected includes access dates and times, pages or screens viewed, duration you spent on a page or screen, route by which you access our services, searches you conduct within the services, information about activity on a page. Other system activity, your use of any external links within our services, information about your interaction with our emails, your Internet Service Provider, Mobile Advertising ID, media access control (MAC) address, and identifiers associated with the browser cookies, pixels, and similar technology we deploy on our services. See Cookie Section below. This information is used for the purposes of analytics, marketing, security administration. We communicate this personal information with the following third parties: hosting providers and marketing providers

In addition to the purposes listed above, personal information collected may be used for:

Compliance with legal and/or regulatory requirements.
Evaluating or conducting a merger, sale of assets, consolidation or restructuring, financing or acquisition of all or a portion of any Bosch business, asset, or opportunity by, with or into another business, entity or company.
Technical administration and maintaining the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.

Sensitive Personal Information

We do not collect sensitive personal information.

Consent

By using the Services, you are consenting to the collection and use of your personal information as described in this Privacy Policy. If you do not consent, do not continue to use this Website. When using personal information for a new purpose not disclosed in this Privacy Policy, we will obtain consent.

Separate, explicit consent will be obtained prior to the processing of (1) your sensitive personal information, or (2) your personal information is used in a way not reasonably expected, or (3) the processing creates a risk of significant harm to you.

Retention of Personal Information

We will retain your personal information to accomplish the purpose(s) for which it was collected and to comply with legal obligations.

We will not retain your personal information in an identifiable form when the purpose(s) for collection have been accomplished and there are no business or legal requirements for retaining your personal information. Your personal information will be destroyed, deleted, de-identified, and/or removed from our systems.

Storage of Personal Information

Your personal information will be stored in Germany and accessible to ETAS employees, entities performing work on behalf of ETAS service providers such as vendors, consultants, suppliers, licensors, marketing, partners and other partners and entities performing work on Bosch’s behalf, such as hosting vendors, advertising service providers, data analytics companies, marketing service companies, list managers and delivery companies.

Use of Links to Affiliated and External Sites

The Website may contain links to other websites. Your use of these websites is not covered by our Privacy Policy. You are encouraged to review the privacy policy(s) of the linked websites for more information about their privacy practices and your privacy rights.

Use of Cookies, Analytics, and Other Similar Technologies

We distinguish between cookies and similar technologies that are technically required for your convenience and those that are not. Bosch makes it possible to control the use of cookies and other similar technologies that are not technically required.

ETAS Cookies

ETAS uses cookies and active components (e.g., JavaScript) to track visitors’ preferences and customize the design of the Website.

Cookies are small text files stored on your computer or device when you visit a website. If you wish, you can delete the cookies at any time from your web browser. However, this can result in some functions no longer being available. For information on deleting the cookies, consult your browser help function.

ETAS makes it possible to control the use of cookies. To do so, click the “Privacy settings” link in the footer. This link gives you additional information about the cookies used. In addition, you can configure which cookies you want to use there.

Third-Party Cookies

ETAS Website may incorporate content and services from other providers (e.g., , ) who, in turn, may use cookies and active components. ETAS has no influence on the processing of personal information by these providers. The option provided by ETAS to configure settings for cookies used has no effect on cookies and active components from other providers (e.g. , ). Refer to the respective provider’s websites for information about how your data is handled.

Cookies, Tracking Mechanisms, and Cookie Retargeting

Cookies, Tracking Mechanisms, and Cookie Retargeting create user profiles by means of advertising cookies or third-party advertising cookies so called "web beacons" (invisible graphics that are also called pixels or tracking pixels), or by means of comparable technologies. These are used for interest-based advertising and to control the frequency with which the user looks at certain advertisements. The relevant provider of these tools is the controller responsible for the processing of data in connection with the tool. The providers of the tools might disclose information also to third parties for the purposes mentioned above. The data protection notices of the relevant provider in this context. The following may be incorporated into this website at various times for various marketing campaigns:

Name: Meta-Pixel (formerly " Pixel")

Provider: Meta Platforms, Inc.

ATTN: Privacy Operations 1601 Willow Road Menlo Park, CA 94025 or online https://www..com/help/contact/507739850846588 or if you are an EU resident Meta Platforms Ireland Limited, Harbour, D2, 4 Grand Canal Quay, Square, Dublin, Ireland, ("Meta").

We are jointly responsible with "Meta" for processing operations of your personal data in the context of processing on our online offer via Meta-Pixel.

In order to determine the respective responsibilities for fulfilling the obligations under the GDPR and applicable law with respect to joint processing, we have entered into a Joint Controller Agreement (JCA) with . You can access the main contents of the agreement at the following link: https://www..com/legal/controller_addendum.

In particular, the JCA regulates which security measures "Meta" must observe when processing personal data(https://www..com/legal/terms/data_security_terms) and how data subject rights can be asserted against "Meta".

Function: "Meta" processes your personal data on the basis of your consent via the Meta-Pixel to create campaign reports, track conversions, click events as well as targeted advertising outside our websites (retargeting) using HTTP headers (including IP address, device and browser properties, URL, referrer URL, your person), pixel-specific data (including pixel ID and cookie), click behavior, optional values (for example, conversions, page type), form field names (such as "email", "address", "quantity" for the purchase of a product or service).We do not receive any personal data about you from "Meta". We only receive anonymized campaign reports about website audience and ad performance. You may opt-out of receiving interest-based ads from “Meta” by changing your advertising preferences directly on or Instagram. Alternatively, you can opt-out of third-party cookie use by visiting the Digital Advertising Alliance opt-out page at http://optout.aboutads.info/?c=2&lang=EN or the http://www.youronlinechoices.com page.

Name: Ads Remarketing Tag

Provider: plex

1600 Amphitheatre Parkway

Mountain View, CA 94043

Function: processes your personal data based on your consent through “ Ads Remarketing Tag” Pixel for the generation of campaign reports, conversion tracking, click events and targeted advertising outside our website (retargeting) on the basis of URL, referrer URL or inclusion on remarketing lists defined through us, for example. Using the above information, it is also possible for you to be associated with your account and included in remarketing lists. We do not receive any personal data concerning you from , but rather receive anonymised campaign reports about the target audience and ad performance.

You can stop getting interest-based ads from by changing your advertising preferences on the website at https://www..com/settings/ads/onweb#display_optout. Alternatively, you can deactivate the use of third-party cookies by visiting the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp or managing the use of device identification in the device settings. You can find instructions at https://support..com/ads/ans-wer/1660762#mob.

You can find more information at: https://policies..com/privacy

Name: Analytics

Provider: Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Function: Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by , retargeting, UX testing, conversion tracking and retargeting in conjunction with Ads

You can find more information at: https://policies..com/privacy

Name: Tag Manager

Provider: Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Function: Administration of website tags via a user interface, integration of program codes on our websites

Name: Pixel Insight Tag
Provider: Corporation 1000 West Maude Avenue, Sunnyvale, CA 94085

Function: processes your personal data based on your consent via the pixel " Insight Tag" for the creation of campaign reports, tracking of conversions, click events as well as targeted advertising outside our websites (retargeting) based on URL, referrer URL, shortened or hashed IP address (for cross-device retargeting), devices and browser properties (user agent) and time stamp. We do not receive any personal data from you from , only anonymized campaign reports on website audience and ad performance. storage period: pseudonymization after 7 days, final deletion after 180 days.

For more information: https://www..com/legal/privacy-policy

Name:

Provider: , LLC, 901 Cherry Ave. San Bruno, CA 94066, USA („”)

Function: is a platform which allows the playback of audio and video files. When you access a respective site of our Online Offers that contains an embedded player, this creates a connection to so that the video or audio file can be transmitted and played back. In doing so, data is transferred to as a data controller. We are not responsible for the processing of such data by .

Additional information on the scope and purpose of collected data, on further processing and usage of data by , on your rights and the privacy options available to be chosen by you, can be found in 's data protection notice.

Name: BoschTube

Provider: Robert Bosch GmbH, Robert-Bosch-Platz 1, 70839 Gerlingen-Schillerhöhe („BoschTube“)

Function: BoschTube is a platform which allows the playback of audio and video files. When you access a respective site of our Online Offers that contains an embedded BoschTube player, this creates a connection to BoschTube so that the video or audio file can be transmitted and played back. In doing so, data is transferred to BoschTube as a data controller. We are not responsible for the processing of such data by BoschTube.

Additional information on the scope and purpose of collected data, on further processing and usage of data by BoschTube, on your rights and the privacy options available to be chosen by you, can be found in BoschTube data protection notice (https://media.video.bosch.com/privacy-statement_en).

Name: Buzzsprout

Provider: Higher Pixels, Inc., 5133 San Jose Blvd, Jacksonville, Florida 32207, USA, („Buzzsprout”)

Function: Buzzsprout is a podcast platform which allows the playback of audio files. When you access a respective site of our Online Offers that contains an embedded Buzzsprout player, this creates a connection to Buzzsprout so that the audio file can be transmitted and played back. In doing so, data is transferred to Buzzsprout as a data controller. We are not responsible for the processing of such data by Buzzsprout.

Additional information on the scope and purpose of collected data, on further processing and usage of data by Buzzsprout, on your rights and the privacy options available to be chosen by you, can be found in Buzzsprout's data protection notice https://www.buzzsprout.com/privacy

Name: Mouseflow

Provider: Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark

Function: Collects data of the user's navigation and interaction on the website in order to improve our website and the user experience. The data collected includes behavior from the user’s mouse such as click/touch, movement, scroll and browser data such as browser model. The usage data is deleted twelve (12) months after the date on which it is collected.

Newsletter with Registration; Revokation

Within the scope of this website newsletters may be sent out. For this purpose, we use the so-called double opt-in. Which means, we send you the newsletter only if you have explicitly clicked on link in a notification that activates the newsletter service. The newsletter is sent to you via E-Mail. Should you decide against receiving this newsletter, you can unsubscribe anytime by revoking your consent. The revocation for the Email newsletter takes place via the link in the newsletter (if applicable in the settings if the respective website). Alternatively, you can contact us using the details from the section ‘Contact’

In order ensure tailor-made configuration of our newsletter and for the optimization of our online offer, we do a strictly consent based analysis of the behavior of our users. For this purpose, we use the analysis tool described in this section.

With the help of these tools, analysis cookies or by analyzing the log files, we create user profiles and gather information about the usage of the newsletter. Information about opened newsletter and clicked links may be stored and combined with the personal data.

This analysis does not take place, if you revoke your consent.

Fonts/Webfonts

On this website, we use fonts from Monotype (Neo® Sans) and external web fonts from Fonts (Noto Sans SC, Noto Sans JP, Nanum Gothic), in order to display varying character sets/fonts. For this purpose, a connection to the servers of Monotype or Fonts is established and personal data such as IP address and browser data is sent to Monotype (Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801 USA) or Fonts ( Ireland Limited, incorporated and operating under the laws of Ireland, Gordon House, Barrow Street, Dublin 4, Ireland).

Monotype uses the data only to register the number of views.
Fonts uses the data only to showcase the fonts and analyze their popularity

Security

ETAS takes commercially reasonable efforts to ensure that your personal information collected by ETAS through this Website is protected against tampering, loss, destruction, access by unauthorized persons or unauthorized disclosure. ETAS security measures are being continuously improved in accordance with the state of technological developments, however, absolute protection is not possible.

International Data Transfer

ETAS may also transfer your personal information to a third party(s) outside the country of origin, this includes without limitation Germany. Accordingly, your personal information may be accessible to courts, law enforcement and national authorities in countries other than the country in which you reside. You can obtain information about ETAS’s policies and practices with respect to foreign service providers (including affiliates), or ask questions about the collection, use, disclosure or storage of personal information by such service providers, by contacting our Privacy Policy Administrator as described below.

International Transfer within Bosch and ETAS

When processing your personal information, we may transfer your personal information to our parent company, Robert Bosch GmbH located in Germany, or to any other Bosch and ETAS affiliates throughout the world. Accordingly, your personal information may be accessible to courts, law enforcement and national authorities in countries other than the country in which you reside.

Children’s Privacy

ETAS does not knowingly collect or use any personal information from online visitors under the age of 16. ETAS does not knowingly allow visitors under the age of 16 to participate in any promotions or contests made available from time to time.

Your Rights

Individuals located in Canada have certain rights pursuant to Canadian Privacy Laws. Subject to certain exceptions and limitations, and depending upon the jurisdiction where you reside, such rights may include:

Right to access - to be informed of the existence, use, and disclosure of your personal information and shall be given access to your personal information. When you successfully demonstrate inaccuracy or incompleteness of your personal information, we will correct, delete, or amend as appropriate.
Right to data portability – to request your personal information be provided to you in written and intelligible transcript. If not feasible, your personal information will be provided in structured, commonly used technological format. At your request, the personal information to any third party authorized to collect such data. If you are handicapped, a reasonable accommodation will be provided on request.
Right to cease dissemination and de-indexing - to request we end distribution of your personal information or deactivate hyperlink(s) that provide access to your personal information.
Right not to be subject to automated decision-making - you will be notified of decisions made exclusively by automated processing of your personal information. Upon your request we will inform you of (1) of the personal information used to render the decision, (2) of the reasons and the principal factors and parameters that led to the decision, and (3) of the right of the person concerned to have the personal information used to render the decision corrected. You have the option to request a review of the decision.
Right to withdraw your consent - to the collection, use or disclosure of your personal information.
Right to challenge - you have the right to address a challenge concerning compliance with Canadian privacy law to the contact method listed in the Section How to Exercise Your Rights.

How to Exercise Your Rights

We will not discriminate against you for exercising any of your rights. If you choose to exercise your rights, use one of the following options:

Sending an email to: privacy.policy[at]us.bosch.com

To assist ETAS # to process your request, the following information is required: your full name, phone number, address, and include any additional information about your previous contact with ETAS (e.g. contact point with ETAS, screenshots, reference to a specific product/newsletter) may help expedite the request. We can only respond if we can verify your identity or authority to make the request.

Response Timing and Format

We respond to all verifiable consumer requests within thirty (30) days or sooner when required by law. In some cases, more time may be needed to provide a response. We will inform you of the reason and extension period in writing. If we cannot comply with a request, a written response explaining the reasons will be provided.

We do not charge a fee to process or respond to your verified consumer request, unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Filing a Complaint

If you are dissatisfied with response from ETAS to an objection or challenge filed under you may file a complaint with the Office of the Privacy Commissioner of Canada. Depending upon the province where you live, you may also (or instead) have the right to file a complaint with the applicable provincial privacy commissioner/regulator.

Privacy Officer for ETAS Embedded Systems Canada Inc.

Name: Ken Schultz
E-Mail: ken.schultz[at]etas.com

Controller Contact

To obtain more information on our products or Services, you may submit your inquiry using one of the contact methods below:

Postal Address:

ETAS GmbH
Borsigstr. 24
70469 Stuttgart

You may also contact as follows:

Phone: +1 519 749 3378
Email: sales.us[at]etas.com
Website: https://www.etas.tech/ww/en/contact/etas-in-canada/

Changes to Privacy Policy

ETAS reserves the right to revise this privacy policy as required. Published revisions are effective immediately, unless we are required to provide direct notice or obtain your consent pursuant to applicable laws. The effective date of this privacy policy is 08.25.2025