New mobility is built on software
The future of mobility is defined by software. Many car drivers expect their vehicles to be fully integrated into their digital life. Hence, new connectivity, automation, and personalization features must be added to the vehicles quickly and efficiently even after the SOP.
Mobility is changing, and software is king
Increased functional requirements
The development of connected, autonomous, shared, and electrified vehicles drives and almost exponential increase of software functionalities.
Consumer expectations
Consumers expect similar experience from vehicles as from other software-driven devices such as smartphones.
Shifts in the value chain
Software will become the differentiating factor due to commoditization of hardware/mechanical parts.
"Smartphone on wheels? I wish it were that simple! Our challenge is far more complex. Or have you ever seen a smartphone maker still supporting a 20-year-old device?"
300 to 500 million
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