IAA Mobility 2025

About the event
IAA Mobility 2025 is set to unveil new claims and establish global trends in Munich. The event will take place from September 9 to 12, 2025, at the Trade Fair Center Messe München, with the Free IAA Open Space running from September 9 to 14, 2025, in downtown Munich.
Venue
Messe Munich exhibition center
Am Messesee 2, 81829 München
Opening hours
Monday, 8 September: 8:00 a.m. - 6:00 p.m
Tuesday, 9 September to Friday, 12 September: 9:00 a.m. - 9:00 p.m
Check schedule differences for private and professional visitors.
Meet us
Bosch booth B3.D01
How to find us

What to expect
With its new claim “It’s All About Mobility,” IAA Mobility 2025 positions itself as a leading global platform for mobility, sustainability, and technological innovation. The event will showcase a diverse array of formats, emphasizing the city’s active involvement. This transformation from a traditional automotive fair to a comprehensive mobility platform, highlights a wide range of topics, including innovative vehicle technologies, infrastructure solutions, and emerging mobility trends. By prioritizing future solutions such as electric vehicles, autonomous driving, and advanced traffic concepts, IAA Mobility reaffirms its commitment to shaping the future of mobility.
Don’t Miss Our Live Session
Keynote: “AI-Driven Software-Defined Vehicles: Success Strategies”
with Fedra Ribeiro (Executive Vice President, ADAS & Compute, Bosch) and Mariella Minutolo (Executive Vice President Sales & Marketing, ETAS)
Wednesday, September 10th | 12:45 – 13:00 PM International Congress Center Messe München, Hall A2, Main Stage
Discover how AI is redefining ADAS – transforming reactive safety systems into proactive, intelligent copilots. Learn how GenAI speeds SDV development, improving cost-efficiency, safety, and user experience through advanced development tools and workflows.
Panel Discussion: “Safe, fast, innovative: Why the Future of Vehicle Software Is Open”
VW Stage | Thursday, September 11th | 13:00 – 15:00 PM International Congress Center Messe München, Room 13b
Discuss collaborative approaches to building a scalable, safe, open SDV software stack—unified by industry, OEM, Tier, and Open Source Community visions. Get exclusive insights into publicly funded EU projects, the Eclipse S-CORE initiative, and discover how open-source and AUTOSAR Adaptive architectures are converging to define the next generation of SDV platforms. Hosted by Bosch, ETAS and VDA, with leading voices from the industry, COVESA and Eclipse/SDV.