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IAA Mobility 2025

September 08 - 12, 2025
Munich, Germany
IAA Mobility Logo

About the event

IAA Mobility 2025 is set to unveil new claims and establish global trends in Munich. The event will take place from September 9 to 12, 2025, at the Trade Fair Center Messe München, with the Free IAA Open Space running from September 9 to 14, 2025, in downtown Munich.

Venue

Messe Munich exhibition center

Am Messesee 2, 81829 München

Opening hours

Monday, 8 September: 8:00 a.m. - 6:00 p.m
Tuesday, 9 September to Friday, 12 September: 9:00 a.m. - 9:00 p.m

Check schedule differences for private and professional visitors.

Meet us

Bosch booth B3.D01

How to find us

IAA Mobility 2025 Site plan
Map of the event stand location

What to expect

With its new claim “It’s All About Mobility,” IAA Mobility 2025 positions itself as a leading global platform for mobility, sustainability, and technological innovation. The event will showcase a diverse array of formats, emphasizing the city’s active involvement. This transformation from a traditional automotive fair to a comprehensive mobility platform, highlights a wide range of topics, including innovative vehicle technologies, infrastructure solutions, and emerging mobility trends. By prioritizing future solutions such as electric vehicles, autonomous driving, and advanced traffic concepts, IAA Mobility reaffirms its commitment to shaping the future of mobility.

etas

Accelerate time-to-market for innovative features with the ETAS high-performing and cost-efficient Vehicle Software Platform Suite

On the path towards the software-defined vehicle (SDV), more and more customers trust in our Vehicle Software Platform Suite, a proven-in use, robust bridge between the ECUs’ hardware and the application software. The suite contains high-performance real-time environments, including basic software, middleware, and configuration tools, based on AUTOSAR Classic and Adaptive standards, as well as ADAS/AD and edge middleware solutions. It allows seamless communication among vehicle functions, easy integration of new features, Service-Oriented Vehicle Diagnostics (SOVD), and strong safeguards for functional safety and cybersecurity.

etas

Fast, cost-efficient vehicle function optimization with ETAS Comprehensive Measurement Solution for μP-based Vehicle Computers

Rapid and precise data measurement is a cornerstone for SDV development – from training to testing, calibration, and certification. Experience our end-to-end measurement solution for directly capturing internal data from μP-based Vehicle Computers – with high-speed access, real-time processing, multi-device synchronization, and data consistency. Our technology supports all leading μP and middleware vendors, giving you unmatched flexibility and efficiency.

Don’t Miss Our Live Session

Keynote: “AI-Driven Software-Defined Vehicles: Success Strategies”

with Fedra Ribeiro (Executive Vice President, ADAS & Compute, Bosch) and Mariella Minutolo (Executive Vice President Sales & Marketing, ETAS)

Wednesday, September 10th | 12:45 – 13:00 PM International Congress Center Messe München, Hall A2, Main Stage

Discover how AI is redefining ADAS – transforming reactive safety systems into proactive, intelligent copilots. Learn how GenAI speeds SDV development, improving cost-efficiency, safety, and user experience through advanced development tools and workflows.

Panel Discussion: “Safe, fast, innovative: Why the Future of Vehicle Software Is Open”

VW Stage | Thursday, September 11th | 13:00 – 15:00 PM International Congress Center Messe München, Room 13b

Discuss collaborative approaches to building a scalable, safe, open SDV software stack—unified by industry, OEM, Tier, and Open Source Community visions. Get exclusive insights into publicly funded EU projects, the Eclipse S-CORE initiative, and discover how open-source and AUTOSAR Adaptive architectures are converging to define the next generation of SDV platforms. Hosted by Bosch, ETAS and VDA, with leading voices from the industry, COVESA and Eclipse/SDV.

Experts talking with customers at an event

Meet our experts

Let’s shape a new era of mobility together..

Save the date and visit us at the IAA Mobility Summit!

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For questions, please contact our ETAS Events Team